Friday, May 21, 2010

The Art of Choosing by Sheena Iyengar


This book is about choices and it couldn't be complete without mentioning the classic example that everybody has surely heard about. The one where if you wait longer, you'll get a bigger prize. In her chapter, Senses and Sensibility, I thought it was interesting how by hiding snacks under an opaque lid, "the average waiting times increased by up to 60%" among the children.

This might be an especially interesting book if you happen to be taking a statistics class while reading it. It makes the class more interesting.