MADE TO STICK: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

While this book had a lot of examples that involved management in a business environment, there were also plenty of examples that were taken from an academic setting and basically any other place you could think of where someone in a position of leadership needs to get things done. The main idea of the book is that we need to keep our minds open and be able to “think out of the box” by trying things that may seem to contradict common sense. This book is for anyone who is curious as to why some ideas become successful and others do not and tends to have a lot of ideas that can be put to use specifically in a business environment.

There were quite a few things I liked about this book. The clinics provided a different way to help the concepts sink in and the fact that there were cross-references was also helpful, but what I think really made this book stand out from the rest was the outline which is sort of like a “Cliffs Notes” version of the whole book; it’s easier to find something later on if you want to use it as a reference book.